About PCG
Understand the property.Advise with clarity.Present it exceptionally.
I’ve spent more than 22 years representing real estate clients, including more than 10 years of commercial real estate experience, with much of my career centered on listing and selling property. That experience taught me that strong representation requires more than knowing how to complete a transaction. You have to understand the property, understand the market, recognize the risks and opportunities, and know how to position the asset when it is time to sell.
Over the years, that approach also led me to build my own photography company, Piljay Photography. Professional photography, aerial imagery, and visual presentation became part of how I marketed my listings, not an outsourced afterthought. I believe the way a property is presented should reflect the same level of preparation and attention that goes into pricing, analysis, negotiation, and strategy.
Piljay Commercial Group brings those experiences together. I work with owners, buyers, investors, landlords, and tenants to gather the facts, test the assumptions, identify what is still unknown, and give a clear professional opinion, even when that opinion may not lead to a transaction. When the right decision is to take a property to market, I want it positioned, presented, and exposed as strongly as possible.
I continue to build on that experience through advanced commercial real estate education. I am a candidate pursuing the CCIM Designation. I’m also studying Real Estate Finance at Liberty University, with plans to continue my education in Real Estate Development.
Good representation should improve the decision before the transaction, and the presentation when it is time to go to market.
The goal isn’t to close.It’s to strengthen your portfolio.
Commercial real estate creates pressure to move forward. Properties are marketed to sell. Deals are structured to close. Participants are often compensated when a transaction happens.
PCG approaches the assignment from a different starting point: determine what the client should understand before deciding what to do next.
- Sometimes that means proceeding.
- Sometimes negotiating.
- Sometimes investigating further.
- Sometimes restructuring the opportunity.
- Sometimes walking away.
The recommendation matters more than the transaction.
Founder / Broker
Bob Piljay
Bob Piljay has spent more than 22 years in real estate, including more than 10 years of commercial real estate experience, representing clients through acquisitions, dispositions, leasing, negotiations, due diligence, property marketing, and complex real estate decisions.
His commercial experience has particular depth in retail, restaurant, and hospitality properties.
His experience includes multimillion-dollar transactions, buyer and seller representation, landlord and tenant representation, commercial property analysis, and advisory work.
Over the years, the work increasingly became less about simply completing transactions and more about understanding the decisions behind them: what supports the price, what creates risk, what information is missing, and whether the opportunity actually makes sense for the client.
That approach became the foundation of Piljay Commercial Group.
Experience changes the questions you ask.
The longer you work in real estate, the less useful the obvious questions become.
- The asking price is known.
- The square footage is known.
- The advertised cap rate may be known.
The harder questions are often underneath them.
- 01
What supports the income?
- 02
What assumptions are built into the price?
- 03
What happens when a lease expires?
- 04
What is the property physically capable of becoming?
- 05
What does the surrounding market support?
- 06
What information is missing?
- 07
What could materially change the decision?
- 08
What would have to be true for the investment thesis to work?
PCG's job is not to manufacture certainty. It is to reduce uncertainty enough for the client to make an informed decision.
Separate the facts from the assumptions.
What We Know
Verified facts and available evidence.
What We Think
Professional interpretation based on the information available.
What We Still Need to Know
Missing information, unanswered questions, assumptions, and material uncertainties.
PCG View
The resulting professional opinion and recommended direction.
The framework creates discipline around the analysis. Facts are not presented as opinions. Opinions are not presented as facts. Unknowns are not buried simply because they complicate the transaction.
A useful recommendation begins with knowing the difference.
Professional experience matters most when it improves the quality of the decision.
PCG combines real estate experience, commercial analysis, technology, property-level investigation, visual presentation, and direct client communication around that objective.
- 22+ Years
- Real Estate Experience
- 10+ Years
- Commercial Real Estate
- Broker / Owner
- Piljay Commercial Group
- Georgia + Florida
- Commercial Real Estate Brokerage & Advisory
- Commercial Education
- I am a candidate pursuing the CCIM Designation.
- U.S. Navy + U.S. Air Force
- Veteran
- Commercial Real Estate Expert Witness
- Comparable-market analysis for the City of Kingsland in successful litigation.
Do more of the work.See more of the property.
Technology is useful when it allows more of the property, market, and investment to be investigated, and when it helps communicate what matters clearly.
PCG uses technology alongside professional judgment for areas such as:
- Financial and scenario analysis
- Mapping and location intelligence
- Property and site investigation
- Market and comparable research
- Professional property photography
- Visual property presentation
- Offering and decision materials
The tool is never the conclusion.It helps get to the conclusion.
The client should understand the decision.
Good advisory work should not end with a recommendation the client is expected to accept on faith.
PCG explains what was found, what it appears to mean, what remains uncertain, and why a particular course of action may make sense.
The goal is not simply for the client to know what PCG recommends.
The goal is for the client to understand why.
That same standard applies whether the assignment involves a multimillion-dollar acquisition, a lease decision, the disposition of an existing asset, or a focused second opinion.
You work with the person whose name is on the firm.
Piljay Commercial Group is intentionally built as a focused commercial real estate practice.
Clients work directly with Bob throughout the assignment, from the initial question through analysis, negotiation, due diligence, and execution as the scope requires.
What are you trying to figure out?
Start with the property, the opportunity, or the question. PCG can help determine what needs to be known next.